When you first starting blogging for your small business, you were probably bursting with ideas. Coming up with ideas for new posts took very little effort at all, and blogging seemed like the easiest thing in the world. Now that several months or years have passed, though, you may be struggling to come up with fresh, relevant ideas. If you recycle ideas from old posts, your readers will probably lose interest. It’s important to keep things new and interesting, and social media hashtags can help.
Ever heard the old line “if a tree falls in the woods and no-one is around, does it really make a sound”? Without getting into any major philosophical debate, try applying that same statement to your small business blog. If there’s no-one around to read it, does it really exist?