Pinterest place pins, Instagram for business, merging businesses and necessities


local marketing news

 

Welcome to mid October, that kind of no-man’s land between summer’s end and the holiday season. For sports nuts (guilty, your honour!) we’ve got the Rugby World Cup (☹) and the MLB playoffs (Go Cubs). We’ve also got some interesting social media news that’s relevant to local here in this week’s Roundup. Along with updates to Pinterest Place Pins there’s also Instagram making a bigger pitch to business accounts along with a couple of really insightful posts that focus on more technical aspects of local search. Enjoy!

 

Pinterest Place Pins get automatic location data
Pinterest originally launched Place Pins back in late 2013. They’ve proved a great way to help plan trips, put together favourite eating spots and many other location based ideas. Now Pins will be getting location data automatically, starting with a rollout for iPad and iPhone (Android & web to follow). There’s tons of potential here for marrying up location data with customer wants, some of which is covered in a couple of articles linked to below. For local business owners the main thing to focus on is ensuring your information – phone number, address, opening hours, etc – is all accurate and up-to-date on Foursquare, as that’s where Pinterest draws its location data from.

Read more:
7 billion Pins with places (and counting!) via Pinterest
 Pinterest Will Automatically Add Venue Information, Like Phone Numbers, To Place Pins via TechCrunch
 Pinterest Doubles Down With Location-Based Service via AdAge
☞ Pinterest wants to be your discovery engine for travel via FastCompany

Instagram starting to mean business
Instagram continues to grow at a rapid rate, with an estimated 80 million photos being updated daily to the Facebook owned site. Still looked at by many as a place for selfies and coffee shots, Instagram are taking steps to reach out and appeal to a wider business audience. Some big brands are nailing it – Birchbox, National Geographic, John Lewis for example. This past week Instagram announced their new business account which will be highlighting small businesses as well as national and global brands. The first two feature Ben & Jerry’s and a local Chicago florist. Should be a good account to follow to see the best examples of how to use Instagram for business.

Read more:
 Inspire People Visually With Your Business’ Story via Instagram
 Instagram Says It’s For Business, Not Just Selfies, With New Account via MarketingLand

How do you handle local SEO when two businesses merge?
Working alongside local businesses as they grow is hugely rewarding, especially when it comes time for them to expand further. Of course in the land of local search this can throw the odd obstacle in the way that needs to be navigated correctly. Buying another business can create all kinds of duplicate data issues, both around citations and website content. While doing a bit of research I came across this piece in the Moz Q&A forum that has a couple of great answers, specifically around website redirections. Worth a read and then bookmarking.

Read more:
 How to handle Local SEO when two businesses merge via Moz Q&A forum

Top 3 necessities for local search
It’s possible to over-analyse things sometimes and get bogged down in all the number of choices that are available when it comes to local search marketing. SEO, social media, content, email, pay per click, mobile website are all things that should be considered. But how about committing to getting the basics right first, really focusing on the bare necessities? This great post looks at just that, covering links, citations, Maps and a little bit more. I especially like the paragraph towards the end that looks at advertising on platforms such as Yelp. Couldn’t agree more!

Read more:
 Top 3 Local Search Necessities: Links and Citations and Maps, Oh My! via Valet Interactive

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See you all back here next week.

 

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Nick Rink

Managing Director at Smart Local
Nick runs Smart Local from its base in Wimbledon and writes about local search, social media, the mobile web and other online marketing issues affecting small businesses.

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