Posts Tagged ‘Blogging’


Why Guest Blogging is Still Important for Local Business

Tuesday, March 11th, 2014

guest blogging for local business

There’s been a lot of buzz lately about guest blogging and whether it still has a place in online marketing. For a long time, guest blogging was considered to be one of the best ways to build relevant, high-authority backlinks. Not surprisingly, the strategy was taken to extreme lengths by many, which resulted in countless poorly written, uninspired guest posts that were solely designed to build new incoming links for the bloggers who wrote them. Guest blogging isn’t such an effective way to develop backlinks anymore, but when done right it still has a valuable place in any online marketing strategy.

 

Quality Content and Effective Marketing

More than ever, the best way to effectively market a business or brand online is by developing informative, unique, interesting content. In other words, the focus should be on creating high-quality content that people actually want to read. This rule applies just as much to guest blogging as it does to anything else. In fact, guest blogging is a terrific way to share exceptional content with a wider audience. The trick is writing it for the sole purpose of educating and enlightening those who read it rather than so you can slap a link to your website at the end.

 

Build Relationships with Guest Blogging

One of the top benefits of writing guest blogs is that it allows you to broaden your horizons so that you can build relationships with others in your industry. In doing that, you more effectively establish yourself as an authority, which helps to enhance the visibility of your company online. Think of your guest blogs as seeds that you’re planting all over the Internet. They may not instantly bloom into links that raise your Google ranking, but they can quite easily develop and grow into relationships that will serve your business well for a long time to come.

Links Still Matter Too

All of this isn’t to say that your guest blogs shouldn’t include links to your website at all. Quite the contrary. The point is that the link shouldn’t be the point. It will still be there, and it can still drive referral traffic to your website. However, it’s more likely to go a lot further when the post itself is useful, interesting or otherwise of value for the intended audience. Those who read it are more likely to share it with others, which will send your content to all kinds of new places. Wherever it goes, it will act as a powerful branding tool.

 

Share Your Knowledge and Insight while Effectively Marketing Your Business

Improving the online visibility of your local business should be a top priority, and guest blogging is one of the best ways to make it happen. When you write a guest blog, make the focus on delivering high-quality content to your readers. Remember that your name and the name of your business will be included on the post, so the quality of your content is a reflection of the quality of your company. Keep in mind that your guest blogs shouldn’t be overtly salesy. They’re powerful marketing tools, to be sure, but they shouldn’t blatantly promote your company. Sharing content that’s useful, compelling and memorable is a lot more effective. Because you’ll be writing about what you know, generating these posts should also be easier than you think!

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Know Your Target Audience so You can Blog More Effectively

Tuesday, November 26th, 2013

When it comes to blogging for your business, the biggest mistake you can make is to create what is essentially a personal blog. With a personal blog, you write about whatever you’d like. The only person you aim to please is yourself.

your target audience

With a business blog, you need to write to please your target audience. If you don’t keep your target audience in mind while writing a business blog, your efforts will be for naught. You can’t write for your target audience if you don’t know it, of course, so you need to take care of that first.

 

Ready, Aim, Blog

Without a target, your blog will have nothing to aim at, and it won’t be able to help you achieve your goals. Like most businesses, your main goal in creating a blog is probably to attract new customers and to keep existing customers coming back. A regularly updated blog can work wonders when it comes to SEO, but strictly worrying about the search engines is a big mistake. Now more than ever, it’s crucial to create content that appeals to living, breathing humans. In terms of blogging, you must know the basic needs and wants of your target audience.

 

Connect with Your Target Audience by Creating Personas

It’s one thing to write a blog that’s ostensibly geared toward a specific audience; it’s another thing entirely to make it happen. By creating personas that represent individuals from your target audience, you’ll find it much easier to create compelling, interesting blogs. Personas are basically character sketches. Each one will have a specific age, gender, income and other demographic information. When you understand these basic things about the people for whom you are writing, you can cater your content for them more effectively.

 

Collect Data about Your Target Audience

You can’t create useful personas without knowing key demographics about your target audience. You can cull a lot of this information from existing customers. If possible, create surveys to try and glean as much information as possible. Social media is also a great place to collect information about the people who buy your products and services. Be active on social media and interact with current customers on sites like Twitter and Facebook. You probably learned a lot about your target audience while developing your products and services, and that’s the exact kind of information that you should call on when creating personas.

 

Tailor Your Content to Suit Your Personas

Once you’ve created three or four personas, imagine their reactions as they read your blog. How would they respond to the kind of writing style that you’re using? Is your target audience well-versed with common jargon from your industry, or will you alienate people by using it? How educated is your target audience? You can use Microsoft Word’s spelling and grammar tool to get a feel for the average reading level and grade level of your blogs and adjust them accordingly. More than anything, your writing must be accessible and appealing.

 

Adjust Your Blog as Needed

As with anything else that relates to online marketing, it’s crucial to keep an eye on the kinds of responses you get from your blogs. Are they favorable, or are people mostly just ignoring your posts? Depending on what happens, you must be willing to make adjustments as needed along the way. It might take a while to get into a groove, but the process will be worth it when your blog consistently attracts new customers and keeps existing customers coming back. The best part of all is that a blog can help you learn even more about your target audience, so it tends to become more effective and worthwhile over time.

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5 Reasons Why You Need a Blog For Your Business

Tuesday, October 29th, 2013

Creating a website and expecting it to be automatically found by your target audience without doing any additional work isn’t realistic. Think about it: These days, nearly all businesses have websites. Many of them also have blogs. If you haven’t started a blog for your business, you’re missing out on a great opportunity to increase your online visibility and to enjoy many other advantages. For small investments of time and effort, you can enjoy some truly incredible returns. Five reasons to start a blog for your business include:

 Blog for your business

1. Give Your Business a Personality – The last thing you want is for your business to be another nameless, faceless presence on the Internet. There are already plenty of those, and they tend to be ignored by just about everyone. With a blog, you can cultivate a unique voice for your business and give visitors an idea about what they can expect when dealing with your company. A well-written, informative, interesting blog can also make your business more approachable.

 

2. Build Trust – You can’t expect the people who stumble upon your website to instantly feel comfortable with buying things from your company. They have all kinds of options, and they’re going to choose businesses that have proven themselves to be authorities in their industries. Through your blog, you can demonstrate your knowledge and expertise to the world at large. It’s the perfect way to express your opinion and to gain credibility in the eyes of your target audience. By establishing trust, you dramatically increase the odds that visitors will ultimately become customers.

 

3. Improve Your Ranking with the Search Engines – By now, you’ve probably read a lot about how to boost your site’s ranking with the major search engines. All search engines put a top priority on fresh, unique content. If anything, well-written content is more important than ever. What better way to share it than with a blog? By creating an editorial calendar and regularly posting new blogs, you can quickly and easily increase your website’s visibility on the major search engines and attract more visitors.

 

4. Have Fresh Content to Share on Social Media – There’s nothing wrong with sharing relevant content from around the Internet on your company’s social media profiles. However, you should make a point of mixing in some of your own content too. When you have a blog, that’s easy to do. There are tools you can use to instantly share new blog posts on all of the most popular social media sites. Your followers will be alerted whenever you post a new blog, and you can even use your social media posts to generate buzz and start conversations.

 

5. Increase Traffic to Your Website – At the end of the day, you can’t hope to make more sales through your website without drawing in more traffic. There are many ways to increase traffic, of course, but a well-written, engaging, informative blog is among the best options. It’s worth it to pour a lot of time and effort into your blog posts to ensure that people actually want to read them. Over time, your blog will develop something of a following, and the amount of traffic that flows to your site will steadily increase. This will eventually lead to increased conversions, sales and success!

 

The idea of a blog may leave you cold, but the truth is that it can work wonders for the online fortunes of your business. Once you get into the habit, it will be like second nature. As soon as you start realising some of the best benefits of this strategy, you’ll wonder why you didn’t start sooner.

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