A few years ago, the typical business blog was created with one major goal in mind: to boost a site’s ranking on the major search engines. As a result, keyword density was the top priority, and little thought was given to the content itself. That’s all changed. Keywords still matter, but the most important thing is connecting with your target audience and giving them content that they actually want.
A great way to achieve this is by considering what your target audience is actually searching for online, but brainstorming alone will only get you so far. By implementing a few simple strategies and thinking about your content marketing ideas, you can create interesting content that’s actually useful to existing and prospective customers alike.
Consider Your Customers’ Questions
Odds are that you are asked the same handful of questions again and again. Some questions may pertain to your products and services while others may be a little more general. You may already have a FAQ on your site that addresses these questions, and that’s smart. However, you can also create a lot of terrific content based on commonly asked questions as well. A blog post allows you to go into greater detail about a particular question too, so it will be all the more useful.
Ask Your Customers
Every time a person does business with your company, you gain a valuable opportunity to learn more about his or her needs and wants. If you have a bricks-and-mortar store, strike up conversations with people when they are paying for their goods. Ask them what kinds of topics they’d like to see addressed on your blog. Find out what kinds of products or services they’d like to see offered by your company. By asking these and other questions, you can come up with a variety of interesting and quality content marketing ideas for your blog.
Do Online Research
There’s a plethora of incredible tools out there that can help you learn more about what people want to know. Ubersuggest, Google Trends and Keyword Planner are just a few examples. These tools may not always give you extremely specific ideas, but they can point you in the right direction. When they’re used in conjunction with other strategies, they can provide you with enough ideas to keep your blog plugging along for a long time to come.
Use Website Statistics and Data
You probably already use Webmaster Tools, Google Analytics and similar tools. They can come quite in handy when brainstorming new content marketing ideas too. For instance, take a look at the history of your blog. Which posts have generated the most buzz? Which ones have fallen flat? This can give you a really good idea about what your target audience wants. This isn’t to say that you should just regurgitate the same content over and over. It just means that the tone and theme of the most successful posts seem to work, so you should keep those things in mind when coming up with new ideas for content.
Stay on Top of News and Events
It pays to keep things local whenever possible, and that’s certainly true when it comes to blogging for your business. When interesting news items regarding your industry pop up, go ahead and write blog posts about them. Whenever relevant local events are on the horizon, create posts about them too. People love reading about things that relate to where they live, and those who are interested in your products and services will appreciate being kept up to speed regarding topics concerning your industry.
Without putting thought and consideration into the topics you cover on your blog, your results are going to be lackluster at best. By putting a priority on generating high quality content, you will dramatically enhance the impact of your blog.