Posts Tagged ‘Facebook’


How to verify your local business page on Facebook

Wednesday, November 4th, 2015

Verify your local business page on Facebook

 

Having a local business Page on Facebook is a necessity for many reasons. Greater exposure in your local market, the ability to reach a highly targeted audience and driving more traffic to your website would be just three of them. To give your local business Page even greater authority, Facebook rolled out verified badges at the start of October. Initially the badges are only available for business Pages in the US, Canada, UK, Australia and New Zealand.

 

Why verify your local business Facebook Page?

Sometimes a local business can appear to have multiple Facebook Pages so the new verified badge will help people find the right Page. According to a Facebook product marketing manager for Pages

“At scale there will inevitably be duplicates and multiple entries for the same business. So this is one way businesses can make it easier for people to make sure that they are finding and communicating with the right Page.”

After all, there are close to 45 million business Pages on Facebook so there are undoubtedly a few duplicates around! Reports also suggest that Verified Pages will show up higher in search results on Facebook. This could be a really important point as Facebook continues to develop its search facilities.

 

Getting your Facebook Page verified

Here’s how to get it done …

Click Settings at the top of your Page

Facebook - click on page settings

 

From General, click Page Verification

Facebook - click on verify my page

 

Click Verify this Page, then click Get Started

Facebook - verify this page

 

Enter a publicly listed phone number for your business, your country and language then click Call Me Now to allow Facebook to call you with a verification code

Facebook - enter verification details

 

Enter the 4-digit verification code and click Continue

Facebook - enter verification PIN

 

Your local business page on Facebook should now be verified and you’ll see the grey verified badge next to your business name

Facebook - verified page checkmark

 

If, for some reason, the above process doesn’t work or if you’d prefer to verify using an alternative method then Facebook does offer verification with documents instead. Full details on that can be found here.

Facebook has really been focusing on the local SME market lately and this step is another way that local businesses can make themselves stand out from the crowd. If you have a local business page on Facebook then we would strongly recommend you follow the process above and get your page verified.

How To Make The Most Of #Hashtags

Thursday, March 20th, 2014

hashtags

“Hashtags” is a term that many may have heard, but not necessarily know very much about. It has fast become a social buzzword and it’s now encroaching on more and more social media sites. In essence, the hashtag is a word or full phrase prefixed by the hashtag symbol (#) which are hyperlinks to relative topics. Originally a stand out feature belonging to Twitter, it can now be found on Google Plus, Facebook and Instagram.

 

How It Works

When using hashtags, you are posting links directly from your update into a forum of related, categorised topics, words or phrases. In essence, it allows both you and others to search for keywords or phrases related to your market by collecting all updates which share the same tagged content and grouping them into one place. For example, if you hash tagged #SocialMedia in an update and then clicked on the tag, you would be taken to a page where that tag has been used by others. From there, you can reply and connect with people who  you know are talking about the same interests.

 

How To Make It Work For You

Hashtags are a simple yet effective social marketing strategy for any business simply because they are a really great way of connecting with people and thus, expanding your audience or customer base via social marketing. By adding a hashtag to your social posts, you are increasing the level of engagement as you are creating links to allow others to find you.

For example, if you’re a book shop, you could be using #Books followed by the genre #Crime #SciFi #Romance and so on. This way, people can not only see what you have on offer if they are searching for those keywords.

If you’re company is having a sale, be sure to hashtag #sale so that you have an extra marketing tool at your exposure to target more people.

 

Avoid Making A Hash Of It

Although they are a fun, quirky and key social marketing tool, it is possible to use them in an adverse manner which could do your brand more harm than good.  Key hashtag do’s and don’ts are:

  • DON’T jump on the bandwagon. Just because a certain hashtag is trending, don’t try and use it to your benefit if it’s irrelevant to  your brand. For example, if #OneDirection is the days most popular tag, adding it to one of your updates about the new kitchen appliances your shop is now selling is inappropriate and could result in ridicule and bad feedback.
  • DO keep it simple and keep it short. Single words are great for hash tagging and so are short phrases, but adding full sentences wont work as it becomes hard to read and looks odd. For example #thiswouldbearathersillyuseofhashtags!
  • DON’T use spaces or punctuation between words if you’re using more than one. You can differentiate between words by using capitals instead. #ForExample
  • DO remember to use it across all social platforms. Long gone are the days when it was a Twitter exclusive, be sure you use them on Facebook, G+ and Instagram also to really make the most of them.
  • DON’T over hashtag. You only need one or two tags per update. Hash tagging too many words per update will look wrong and defeat the purpose of impact key word marketing. #Do #Not #Hashtag #Every #Word – Watch the video at the end to see how using too many hashtags can look.
  • DO remember that you don’t need to just think of what it is you’re hash tagging. Search the various platforms for keywords that hashtags flag to see who else is talking about those topics and then reach out to them.

 

Conclusion

Social media hashtags are a really excellent way of both marketing your goods and offers as well as finding others who have posted about them and allowing you to connect directly. It’s a proactive tool which all businesses should be embracing on social and increasing engagement and consumer audience.

#Over #Use #Of #Hashtags!

Photo credit: quinn.anya via photopin cc