Posts Tagged ‘Hootsuite’

5 Social Media Marketing Tools For Smart Business

Tuesday, April 29th, 2014

social media marketing tools

Social media can be a minefield for businesses. An endless array of networks, interactions, posts and so on. Switching between tabs on the internet for your various profiles and replying from each individually can be tiring and time consuming. Fortunately, there are some excellent social media marketing tools out there that allow businesses to pool all of their social media and features into one place to ensure your social marketing is efficient and easy.


1 – HootSuite

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HootSuite is undoubtedly the leading social media platform, with over 9 million users. A popular and intuitive platform, this allows you to combine networks such as Facebook, Twitter, Google Plus and Instagram in one place. It offers various price plans and feature options, raging from free to “Pro” for £7.19 a month or their top range offer, “Enterprise” for elite business and corporate use. It allows you to not only post from each of your networks, but also to establish feeds for your @mentions, private messages, comments, and so on. An Ambassador of the classic, “column” interface, you can easily set up and organise your dashboard to please you.

Key Features:

  • Send updates to all connect networks simultaneously
  • Schedule updates
  • Keyword searches
  • Analytics
  • Team Members

You can read our “Smart Guide To HootSuite” here.


2 – TweetDeck

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TweetDeck, as the name may suggest, is a free and exclusively Twitter focused tool which allows you to streamline your Twitter use. You can have your timeline, notifications, Direct Messages and trends and activity all in one place, lined up next to each other so you save time having to navigate like you would on the website.

Key Features:

  • Scheduling Twitter updates
  • Custom Timelines


3 – Buffer

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An excellent tool for ensuring your links and updates are always published at opportune moments, Buffer allows you to schedule posts to times which suit your businesses needs. Posting to networks such as Twitter, Facebook, LinkedIn and Google Plus, this simple but brilliant tool means you can get quality content and information to your audience even when you’re away from your desk. Price plans range from free to the “Awesome Plan” for $10 a month.

Key Features:

  • Scheduling posts across networks
  • Analytics
  • Team Members


4 – Zapp! Media Group

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Zapp! allows you to ad networks such as Facebook, Pinterest, Twitter, YouTube, email and many more and promote your business in a hard and fast manner. Set up similar to an email inbox, it has all your feeds and interactions in one stream, making sure you never miss a beat when it comes to your social media. Prices range from the “Basic Plan” of $39.95 per month to the “Pro” at $99.95 per month.

Key Features:

  • Scheduling
  • Analytics
  • Brand searches – highlights who is talking about your brand online
  • RSS Feeds


5 – SproutSocial

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SproutSocial is set up much like an Inbox you would find for email interfaces. Pooling all your feeds across the various networks into one place, you can establish “Smart Inboxes” to cherry pick the data that is relevant to your social marketing needs. There are three options for price plans, ranging from Deluxe at $59 per user a month, Premium at $99 per user a month and Enterprise at $1,500 per month.

Key Features:

  • All-in-one Inbox
  • Multiple profiles
  • Analytics
  • Mobile App


Key Focus

Finding the right social media marketing tools for your business really can shave time off your day as well as up the ante in marketing prowess. It may be that you are happy using one tool for your social use, or find that mixing and matching different tools means you get the best features from each. Finding what works for you is the key to successful social marketing, but one thing is for sure, these tools really are great help for those serious about social networking.

Photo credit: Mykl Roventine via photopin cc

A Smart Guide To HootSuite

Wednesday, April 9th, 2014

guide to hootsuiteUsing social media to promote your business is an excellent and cost effect way to market as well as interact with your audience. Being on as many social networks as possible means you get a full range of people who can access your business. Whether it’s Facebook, Twitter, Instagram, Google Plus or others, you need to be able to harness it’s power. Keeping up to date with your wall posts, private messages, @mentions or Direct Messages can be time consuming. This is why it’s useful to look into social management platforms which allow you to store your important data in one place

HootSuite is one such platform. The juggernaut of social media platforms, this brand allows you to streamline all of your social media activity into one easy to use interface. With access to Facebook, Twitter, Instagram (depending on your account), Google Plus and FourSquare, you have all you need to be a social media savvy business in one place. It operates a “freemium” option as well as paid accounts, so you can find something to suit your needs.


Getting Started

create account on hootsuite


  • From there, fill in the data file with your email address, full name and create a password.
  • Connect your desired networks:

add social networks to hootsuite

Setting Up Your Profile

Once you have added your networks, you can start setting up your dashboard.

  • To create a stream, simply click on the “Add Stream” option in the top tool bar:

set up your hootsuite profile

  • From there, you can decide which network you want the stream to be for. If you want a social network stream, click on networks options down the left side of the tool bar. Once you have done that, you can then apply the options applicable to that network, whether you want your @mentions, DM’s, news feed photos, etc. If you want a stream dedicated to keywords, the simply click on that option in the top tool bar.

add stream to hootsuite


  • You can delete streams by clicking on the small X on the right hand side of the column tool bar at the top.
  • You can also refresh your feed by clicking on the circular arrow in the column tool bar to see new content.


Compose An Update

Once you have set up all your streams for the content you need, you can start exploring how to post updates and respond to others.

  • To post an update, simply scroll over the “Compose” box and you will get a pop up box to write your message in. From there, you can choose which network/s you wish to publish to by clicking on the network options down the left:

compose an update in hootsuite

  • You can attach a link to your updates by clicking on the option as pictured in the shot above.
  • You can also attach a location to your update if you wish to by clicking on the location bulb. The second icon from the right.


Schedule Updates

Scheduling updates is so simple with HootSuite.

  • You can schedule your updates to go out at specified times and dates directly from the compose box. Click on the calendar option (as pictured in the above image, second icon on the left) and set up the data as required:

schedule updates using hootsuite


NB: if you have a paid HootSuite account, you can use the bulk upload scheduler to schedule multiple messages at once. This option is not available on the free account.


Keyword Searches

Being able to search for the keywords relevant to your business needs is a very important social media tool. HootSuite allows you to search for keywords and set up streams to be able to see them easily and respond to them as required.

  • Click on the “Add Stream”, just as you would when adding a social network feed. Click on the “Keyword” option along the top of the tool box.

tracking keywords in hootsuite


  • Enter the word of choice into the text box and click on “Add” followed by “Add Stream” to create the column. You can repeat this for as many keywords or phrases as you need.
  • You can use this keyword search to also search for relevant hashtag updates.



HootSuite really is an excellent tool for any business looking to create a power base on social media.  Being able to have every network, every core feature and every possible column for all your feeds, really is important in saving you time and ensuring you do not miss a beat when it comes to social  marketing.